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Wapping is a customer intelligence and loyalty platform for omnichannel retail.
This platform connects all business sales channels at the transactional level (at checkout), allowing real-time collection of customer interactions under a unique customer ID, regardless of the channel used. Wapping uses this unified and 100% reliable data to understand the tastes and preferences of each customer, enabling companies to connect with their customers through personalized proposals, benefits, and services managed by the end user through an omnichannel wallet.
One of the key advantages of this platform is that it offers marketing teams total IT autonomy, allowing them to create hyper-personalized services and campaigns in minutes, easily and transparently.
Created by a team with extensive experience in retail and technology, it has already gained the trust of global retail leaders.