2025 Preliminary Agenda
The agenda driving retail forward
The Shoptalk Europe agenda covers the latest technologies, trends and business models that are creating retail innovation through digital transformation, to help you find growth for your business. Featuring zero pay-to-play, 160+ industry leaders will reveal their own unique insights into the rapid evolution of how consumers discover, shop and buy—across all retail verticals.
- Rather than isolating AI in standalone content sessions, we’ll be embedding forward-looking insights on AI into sessions where they naturally align, ensuring the discussions are as relevant and impactful as possible for our audience.
- As customers move fluidly between stores and the digital world, retailers must create cohesive and seamless experiences - which we at Shoptalk call unified commerce. A step beyond omnichannel, unified commerce puts the shopper at the heart, ensuring consistent, tailored experiences across all channels. Our speakers and agenda will offer insights into how your organisation can master unified retail experiences through new structures, technology capabilities and customer-facing offerings to foster stronger customer relationships and drive sustainable growth.
- Physical stores are no longer just points of purchase; they are spaces of engagement, experience, and brand storytelling but also hubs for ecommerce fulfillment, and more. As retailers redefine the role of their brick-and-mortar spaces, they are blending digital integration and in-store innovation to create memorable, curated and connected experiences, as well as greater convenience for their customers. Our speakers will showcase how leading brands are using physical spaces to drive both engagement and conversions.
- Projected to reach €31 billion in Europe by 2028, Retail Media is the third wave of digital advertising. Traditional brand-retailer relationships are undergoing significant transformation as both parties work together to deliver value to shoppers. We’ll explore this opportunity from both the brand and retailer perspectives, including how to leverage the unique positioning of the physical store to captivate consumers at critical moments in their shopping journey. We’ll equip you with the tools to understand these change drivers and ensure your organisation is positioned to thrive in this new retail ecosystem.
- Unlocking new routes of demand creation and driving customer loyalty are top priorities for many European retailers and consumer brands seeking profitable volume growth. To stay ahead, the most innovative brands and retailers are embracing emerging opportunities to enhance product discoverability, form strategic partnerships for sought-after collaborations, expand their offerings beyond core categories, implement innovative loyalty strategies, and more. You’ll leave knowing what your organisation needs to do to keep pace with changing behaviours with case studies and best-in-class examples of driving customer loyalty and demand.
- In today’s fast-paced retail landscape, building agile, efficient businesses and high-performing teams is essential for successful digital transformation. To stay competitive, organisations need to foster adaptability and streamline processes that fuel innovation and resilience. Our speakers and agenda will explore the strategies, structures, and leadership approaches that empower teams to excel, while optimising operating models and empowering teams with technology, to drive maximum cost efficiency and agility. You’ll leave with the tools and tactics to cultivate a dynamic workforce and design efficient operating models that support sustainable growth in a digital-first world.
- Rather than isolating AI in standalone content sessions, we’ll be embedding forward-looking insights on AI into all sessions where they naturally align, ensuring the discussions are as relevant and impactful as possible for you and our audience.
Monday — June 2, 2025
Track 1
Understanding The Changing Consumer Landscape
New Research: Consumer Trends Transforming Retail across Europe
View descriptionCarla Buzasi, CEO, WGSN
More speakers to be confirmed
Track 2
Maximising the Value of Retail Media
New Research + Panel: Leveraging the Capabilities Required to Create Value in Retail Media
View descriptionDarren Keen, CEO International Markets, Mars United Commerce (Interviewer)
More speakers to be confirmed
Track 3
Reimagining the Role of the Physical Store
Track Keynote: Building Innovative and Engaging Store Experiences
View descriptionSpeakers to be confirmed
Track 4
Spotlight on Emerging Retail Technologies
Start Up Pitch
View descriptionCarolin Wais, Partner, EMEA Ventures, Plug and Play (Judge)
More speakers to be confirmed
Track 1
Understanding The Changing Consumer Landscape
New Research: How European Retail is Adapting to Changing Market Dynamics
View descriptionFriedrich Schwandt, CEO, ECDB
More speakers to be confirmed
Track 2
Maximising the Value of Retail Media
Unlocking the In-Store Retail Media Opportunity
View descriptionTash Whitmey, Group Managing Director, Tesco Retail Media, Tesco
More speakers to be confirmed
Track 3
Reimagining the Role of the Physical Store
Optimising Store Operations for Maximum Efficiency and Productivity
View descriptionDr. Oliver Vogt, CEO, Transcend Retail Solutions, Tesco
More speakers to be confirmed
Track 4
Spotlight on Emerging Retail Technologies
Track 1
Understanding The Changing Consumer Landscape
Track Keynote: Evolving Businesses to Meet Future Shopper Needs
View descriptionAyla Ziz, SVP, Global Sales & Chief Customer Officer, Danone
Track 2
Maximising the Value of Retail Media
Building and Optimising Retail Media Networks
View descriptionDany Satine, Group Head of Retail Media, Kingfisher
More speakers to be confirmed
Track 3
Reimagining the Role of the Physical Store
Empowering Store Teams through Technology for Efficient Store Operations
View descriptionJavier Figar de Lacalle, Chief Retail Officer, Tendam
More speakers to be confirmed
Track 4
Spotlight on Emerging Retail Technologies
Tuesday — June 3, 2025
Track 1
Mastering Unified Commerce
Track Keynote: Building Best-in-Class Unified Customer Experiences
View descriptionGraham Bell, CEO, B&Q
Track 2
Innovative Marketing and Engagement Strategies
Track Keynote: Strategies for Marketing Successfully to Multiple Generations
View descriptionSanjay Luthra, EVP, Managing Director Mattel EMEA & Global Head Direct to Consumer International, Mattel
Strategies for Marketing Successfully to Multiple Generations
View descriptionJennifer Berry, CEO, Digitas UK (Interviewer)
More speakers to be confirmed
Track 3
Driving Supply Chain and Operational Excellence
Tools, Tactics and Structures that Enhance Supply Chain Resilience
View descriptionMelissa Malik, VP, Global Fulfillment Operations, SSENSE
More speakers to be confirmed
Track 4
Spotlight on Innovative Retail Technology Solutions
The VC Outlook: Shaping the Future of Retail Technology
View descriptionDinika Mahtani, Partner, Cherry Ventures
Antoine Nussenbaum, Co-Founder & Investor, Felix Capital
More speakers to be confirmed
Track 1
Mastering Unified Commerce
Optimising the Sales Channel Mix
View descriptionBaptiste Marchis, VP, Digital International, Victoria's Secret & Co.
Gaurav Goel, VP, Global Commercial Strategy & International Ecommerce, Pepsico
More speakers to be confirmed
Track 2
Innovative Marketing and Engagement Strategies
Unique Collaborations and Partnerships that Surprise and Delight
View descriptionBonnie Szucs, VP, Business Development, Bubble Skincare
Jie Cheng, VP & Global Head, Digital Commerce, Mondelēz International
More speakers to be confirmed
Track 3
Driving Supply Chain and Operational Excellence
Track 4
Spotlight on Innovative Retail Technology Solutions
Track 1
Mastering Unified Commerce
Maximising Product Assortment to Deliver Seamless Shopping
View descriptionPaula Bobbett, Chief Digital Officer, Boots
More speakers to be confirmed
Track 2
Unpacking New & Innovative Retail Models
Track 3
Innovative Marketing and Engagement Strategies
Track 4
Spotlight on Innovative Retail Technology Solutions
Track 1
Mastering Unified Commerce
Measuring and Empowering the Cross-Channel Customer Journey
View descriptionFernando de Palacio, Member of the Executive Committee, Leroy Merlin Spain
Danson Huang, Global VP - Omnichannel & Digital Commerce, Diageo
More speakers to be confirmed
Track 2
Unpacking New & Innovative Retail Models
Track Keynote: Harnessing the Recommerce Opportunity
View descriptionLindsay Haselhurst, Chief Operating Officer, Currys PLC (Currys & Elkjøp)
Harnessing the Recommerce Opportunity: A Conversation
View descriptionSara Sjöberg, CEO, PO.P Polarn O Pyret
More speakers to be confirmed
Track 3
Innovative Marketing and Engagement Strategies
Building Thriving Communities through Social Commerce, Influencers and Creators
View descriptionYann Le Bozec, VP, Marketing - Crocs, ROW & Hey Dude International, Crocs
More speakers to be confirmed
Track 4
Spotlight on Innovative Retail Technology Solutions
Technologies Improving Operations and the Supply Chain
View descriptionDinika Mahtani, Partner, Cherry Ventures
More speakers to be confirmed
Wednesday — June 4, 2025
Track 1
Successful Data, Loyalty and Personalisation Strategies
Democratising Data Throughout the Organisation
View descriptionJulie De Moyer, Chief Data & AI Officer - Beauty Brands, LVMH
More speakers to be confirmed
Track 2
Leading Successful Teams and Organisations
Managing Change During Disruptive Times
View descriptionFarzin Saber, Global VP, Digital Project Office, IKEA Group
Nick Goodchild, VP, Global Creative Marketing, Tommy Hilfiger
Loretta Franks, Chief Data & Analytics Officer, Kellanova
Track 3
Driving Supply Chain and Operational Excellence
Optimising Ecommerce Fulfilment & Delivery in Grocery
View descriptionVineta Bajaj, Chief Financial Officer, Rohlik Group
Suzy McClintock, VP, Grocery, Hop, Editions & Retail, Deliveroo PLC
Tom Wakeman, Insight Director, IGD (Interviewer)
More speakers to be confirmed
Track 4
Research Presentations + Discussions
Track 1
Successful Data, Loyalty and Personalisation Strategies
Personalisation Tactics that Boost Customer Loyalty and Lifetime Value
View descriptionMark Ralea, General Manager, Europe, Fabletics
Arianne Parisi, Global Chief Digital Officer, JD Group
Phil Wilkinson, Senior Director Consumer & Shopper Experience Europe, Kellanova
Track 2
Leading Successful Teams and Organisations
Fostering a Culture of Experimentation and Innovation in Large Organisations
View descriptionHenny Steiniger, VP, Services & Solutions, CX & Care, MediaMarktSaturn
Theresa Austin, Global Consumer Engagement Director, Moët & Hennessy
Baz Saidieh, Global Partner, Antler VC (Interviewer)
More speakers to be confirmed
Track 3
Driving Supply Chain and Operational Excellence
Enhancing Operational Efficiency and Reducing Environmental Impact
View descriptionLine Hildebrandt Smith, SVP, Global Operations, Pandora
More speakers to be confirmed
Track 4
Research Presentations + Discussions
Track 1
New Offerings Catering to the Changing Consumer
Brand Innovators: Staying Ahead of Emerging Consumer Demands
View descriptionLena Jüngst, Co-Founder & Co-Inventor, air up
More speakers to be confirmed
Track 2
Leading Successful Teams and Organisations
Aligning the Organisation to Deliver Seamless Shopping
View descriptionKatya Denike, Chief Product Officer, Holland & Barrett International
Hélène Goetzelmann, VP, Client Experience, L’OCCITANE en Provence
More speakers to be confirmed
Track 3
Successful Data Strategies + Key Takeaways
Use Cases: Delivering Business Value through Advanced Analytics
View descriptionSpeakers to be confirmed
Track 4
Research Presentations + Discussions
Track 1
New Offerings Catering to the Changing Consumer
Track 3
Successful Data Strategies + Key Takeaways
Shoptalk Europe 2025: Key Takeaways
View descriptionChris Walton, Co-CEO, Omni Talk
Anne Mezzenga, Co-CEO, Omni Talk (Interviewer)
More speakers to be confirmed
Track 4
Research Presentations + Discussions